Branding & Marketing
For both of my jewelry brands (Alexis Laurel and Month Day Year) and my Footwear consulting clients, I created and launched omnichannel branding, distribution, and marketing strategies. I carefully researched each potential market and customer. Then, I merchandised a thoughtful product assortment that varied by season. I also selected a brand name and designed each logo. I initiated sales and marketing to wholesalers, retailers, and private label clients in brick-and-mortar and e-com distribution. I added both drop-ship and easy restocking to my client's business to drive sales during the changing times. In the area of e-commerce, I designed and developed websites, created marketing plans, and managed paid digital and social media teams/budgets. Despite the pandemic, my jewelry brands showed significant growth in sales and customer base.