Web Design & Merchandising
Web design is a critical component of an omnichannel strategy and branding. E-commerce websites enable fashion companies to launch direct-to-consumer models efficiently. Through web design, brands can establish an inspired and emotional connection with their customers. I have designed, directed, and developed each website for both the jewelry brands I founded and my global clients' brands. The design and content were meticulously crafted to reflect the values of the respective brands and to resonate with and attract their core customers.